"Google Penguin and Panda is a part of Google's search algorithm."
Last
couple of month I analyzed one thing related SEO that is still many
peoples all over the globe confuse with Google Panda and Google
Penguin. Many of them are don’t know how to recover from Google
Panda and Google Penguin updates. So here are the small initiative
from my end to all of my unknown social buddies to explain Google
Panda and Google Penguin updation. Please give me your feedback after
reading this blog
Panda
and Penguin are
the Google’s spam detection algorithms to penalize the websites
with poor content and back links profile giving opportunities to
the legit websites to rank properly.
The Google
Panda update
is concerned with penalizing the websites having
spam, duplicate and poor quality content.
Google rolled out first Panda update about an year ago and ever since
they are releasing Panda updates periodically. The Google
Penguin update
is concerned targeting the websites with low
quality spam links.
Penguin update was brought in action by Google to perfect the
shortcomings of Panda update.
What
Google Panda and Penguin Updates Penalize
Duplicate
Content – The
ultimate motive of the Panda update is to automatically identify the
sites with duplicate content. Also Google Panda update was related
to identify the sites with poor and low quality content. This update
was crashed on the sites that were using the black hat on page SEO
techniques like invisible text, keyword stuffing etc.
Bad
Backlinks –
The Panda update was succeeded in pushing low quality content deeper
in the SERPs. However it was still having some shortcomings.
Fighting against the bad, spam backlinks was another challenge to
make proper justice with whitehat websites. The penguin update by
Google was the weapon to supervise the websites with bad backlinks.
Impact
by Google Penguin and Panda updates:
Panda
update was a successful automated filter that penalized almost all of
the websites with duplicate and even spun content. After the first
release of Panda update duplicated content has almost disappeared
from the Google SERPs.
Penguin
update was succeeded in fulfilling the shortcomings of the Panda
update. It penalized almost all of the websites that was employing
low quality link building practices such as private blog networks,
comments spamming, profile links and other unnatural means to gain
links to website.
Google Panda update:
This update is designed to reduce rankings for low-quality
sites—sites which are low-value add for users, copy content from
other websites or sites that are just not very useful. At the same
time, it will provide better rankings for high-quality sites—sites
with original content and information such as research, in-depth
reports, thoughtful analysis and so on.
Basically, Panda updates are designed to target pages that aren’t
necessarily spam but aren’t great quality. This was the first ever
penalty that went after “thin content”(means “Little or no
original content.”) and the sites that were hit hardest by the
first Panda update were content farms (hence why it was originally
called the Farmer update), where users could publish dozens of
low-quality, keyword stuffed articles that offered little to no real
value for the reader. Many publishers would submit the same article
to a bunch of these content farms just to get extra links.
Google Penguin update:
Penguin update is aimed at decreasing
search engine rankings of websites that violate Google’s Webmaster
Guidelines by using now declared black-hat SEO techniques, such as
keyword stuffing, cloaking, participating in link schemes, deliberate
creation of duplicate content and others.
Penguin is an important algorithm change targeted at webspam. The
change will decrease rankings for sites that we believe are violating
Google’s existing quality guidelines.” Google mentions that
typical black hat SEO tactics like keyword stuffing (long considered
webspam) would get a site in trouble, but less obvious tactics (link
incorporating irrelevant outgoing links into a page of content) would
also cause Penguin to flag your site.
The
differences between Penguin and panda:
Panda aimed at down ranking websites that provided poor user
experience. The algorithm follows the logic by which Google’s human
quality raters determine a website’s quality.
The strategic goal that Panda, Penguin update share is to display
higher quality websites at the top of Google’s search results.
However, sites that were down ranked as the result of these updates
have different sets of characteristics. The main target of Google
Penguin is spamdexing (including link bombing).
You might also Read: How to recover from Google Panda and Penguin Penalties