Friday, 19 July 2013

How to recover from Google Panda and Penguin Penalties

Both Panda and Penguin updates aim at reducing traditional SEO practices and instead aim at quality content and social impact of the content which it measures through the social signals a website sends on various social networking sites. Recovering from Panda and Penguin penalties is not that much hard but yes it will take time. As these updates are rolled out periodically so you will have to wait for next update to recover your website’s rankings.

To recover from Google Panda penalty all you need to do is remove duplicate content from your website. Check the keywords density in your posts and maintain it below 2%. Get your highly optimized articles rewritten and this time write them for your readers and not for search engines.

To recover from Google Penguin penalty you need to get rid of all the spam and poor quality back-links that are pointing to your websites. However it is not possible to remove all the low quality links but you still can build some authority back links from similar niche websites to give your site a chance to recover its previous search engine rankings. You can make use of guest posting on authority blogs to build up a good link profile. There has also been stated that if an inner page of your site has been hit by the penguin penalty, then you can redirect that page (301 redirect) and create a similar inner page.

You might also Read: Google Panda and Google Penguin Update Overview


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