Wednesday, 16 January 2013

Google Panda and Google Penguin Update Overview

"Google Penguin and Panda is a part of Google's search algorithm."

Last couple of month I analyzed one thing related SEO that is still many peoples all over the globe confuse with Google Panda and Google Penguin. Many of them are don’t know how to recover from Google Panda and Google Penguin updates. So here are the small initiative from my end to all of my unknown social buddies to explain Google Panda and Google Penguin updation. Please give me your feedback after reading this blog

Panda and Penguin are the Google’s spam detection algorithms to penalize the websites with poor content and back links profile  giving opportunities to the legit websites to rank properly.

The Google Panda update is concerned with penalizing the websites having spam, duplicate and poor quality content. Google rolled out first Panda update about an year ago and ever since they are releasing Panda updates periodically. The Google Penguin update is concerned targeting the websites with low quality spam links. Penguin update was brought in action by Google to perfect the shortcomings of Panda update.

What Google Panda and Penguin Updates Penalize
  1. Duplicate Content – The ultimate motive of the Panda update is to automatically identify the sites with duplicate content. Also Google Panda update was related to identify the sites with poor and low quality content. This update was crashed on the sites that were using the black hat on page SEO techniques like invisible text, keyword stuffing etc.
  2. Bad Backlinks – The Panda update was succeeded in pushing low quality content deeper in the SERPs. However it was still having some shortcomings. Fighting against the bad, spam backlinks was another challenge to make proper justice with whitehat websites. The penguin update by Google was the weapon to supervise the websites with bad backlinks.
Impact by Google Penguin and Panda updates:
Panda update was a successful automated filter that penalized almost all of the websites with duplicate and even spun content. After the first release of Panda update duplicated content has almost disappeared from the Google SERPs.

Penguin update was succeeded in fulfilling the shortcomings of the Panda update. It penalized almost all of the websites that was employing low quality link building practices such as private blog networks, comments spamming, profile links and other unnatural means to gain links to website.

Google Panda update:
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content”(means “Little or no original content.”) and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Google Penguin update:
Penguin update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content and others.
Penguin is an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site.

The differences between Penguin and panda:
Panda aimed at down ranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.
The strategic goal that Panda, Penguin update share is to display higher quality websites at the top of Google’s search results. However, sites that were down ranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

You might also Read: How to recover from Google Panda and Penguin Penalties


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