Now Becoming a Local SEO Expert For Multiple Locations

Everyone wants to grow their business via online promotion but today locally promoting a website is more challenging.

So, In this guide, we hope to share with you some of the techniques that could help you, one of the good guys, thrive, get more customers and become Local SEO consultant.

Becoming a Local SEO Expert Starts With Google My Business Locations

Google My Business Locations is the very first step to establishing a presence in a new market. All you need is a valid gmail account in order to create up to 10 different locations that span across mobile, maps, and, Google’s desktop search results. The best part of all…it’s free. Google even provides an easy to use Excel template that lays out what information is needed to confirm the locations and get them indexed. I’ve provided an example of that below.

Top Level Domains Vs. Subdomains:

One of the biggest decisions you’ll need to make when expanding your reach to new territories and countries is whether to create a top level domain or a subdomain for each location. If you’re not quite sure what that means, HalfElf.org, a WordPress Guru site does an excellent job of explaining the differences between the two. As Matt Cutt’s describes in the video in the video below.

Optimize Your Website For Each Location:

Once you’ve set up a web presence for each region you’ll want to optimize schema for your various locations. Make sure to include a local number, local address, and business hours to increase your chance of being shown in Google’s SERPs. These should be unique for each location and need to be linked to either your top level domain or subdomain for that area. You can find more information on localized schema at schema.org.

Google Isn’t Everything

Although Google takes up 68.5% of desktop and 92.7% of mobile market share, they aren’t the only ones that can make an impact on your bottom line. In fact, using other business listings, review sites, and citation sources can actually improve your results within Google, doubling their effectiveness. Here are few resources to consider when expanding your presence.

Yahoo Local Marketing: Yahoo offers a paid service that lists your business on over 50 websites within their network. They offer “Local Enhanced Listing” priced at $9.99 a month and “Yahoo Local works” priced at $29.99 month. This can be an excellent way to create high quality backlinks, among other benefits.

Bing Place for Businesses: Bing makes it easy to set up a local listing with their free service. The only requirement is to have a valid Microsoft account which is also available for free if you don’t already have one. Utilizing Bing’s local listings seems to be ignored by many companies, and can give you an advantage over your competitors who don’t know that value of this resource.

Yelp: Yelp has become the premier review website not only for their ability to show up high within Google’s results, but also as a trusted source for consumers. Establishing your location in Yelp and actively managing the reviews there can pay huge dividends to your business.

Data Providers: There are several different data resources that are used by search engines in the United States. These include Factual, Infogroup, Acxiom, Neustar, and a few others like yellowpages and superpages. These have a large impact on search results and feed directly into search engines, review sites, and more. Ensuring your business is listed on these and that the information is correct is extremely important for companies that want to be found locally. Moz has an excellent list of who these sites integrate with.

Citation Resources: Each region will have different citation resources that you can take advantage of. Luickly Moz has done all the work for us, and provided a comprehensive list of the best citation websites to use for each metropolitan area in the United States. Most of the websites are redundant, but there are a few that are unique in specific areas. Take a look at that here.

Developing Localized Content

Having a content marketing plan for each location can drastically improve search results across all major search engines. Ensuring that your meta tags, URL, alt tags, and content all have the city and state included is an excellent way to localize content.

Making this content unbiased can be difficult, but using subtle tactics to promote your business works much better than shouting to the world that you are the best. Here are a few examples of article topics that can be used to help establish you as a resource locally:

• “Who is the best [niche/service] company in [location]?”
• “The top [niche/service] reviewed in [location]”
• “Where are the best [niche/service] in [location]”

Some Extra Tips:

If you can do all of these things above, your are well on your way to becoming a local SEO expert. Here are a few more tips to help you on your journey of local search engine dominance.

• Make sure your websites are mobile optimized.
• Use companies like Foxtail Marketing, Whitespark, or Brightlocal to help you if you’re not feeling confident in your strategy.
• Embed Google Maps for each location.
• Manage Google, Yelp, and Social Media reviews.

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Google New Updates For SEO - Payday Loan 3.0

On Twitter, Google’s Matt Cutts announced the release of the third version of Google’s Payday Loan algorithm. The first version of that algorithm was announced about a year ago.

What is Google’s Payday Loan algorithm?
This is the second Payday Loan algorithm update within four weeks.  In May, Matt Cutts announced version 2.0 of Google’s Payday Loan algorithm update.
According to Matt Cutts, version 2.0 of the update targeted spammy sites, whereas the new version 3.0 targets spammy queries. Unfortunately, Google does not explain what this means in detail.
The Payday Loan algorithm targets search queries such as “payday loans”, “casinos”, “viagra” and other keywords that are often targeted by spammers

What is the impact of Payday Loan on your website?
The term Payday Loan, originated from the niche industry that commonly accumulates spammy websites, such as finance, payday loan companies, and insurance. If your website falls under any of these categories, expect to feel the sting of the update, even if you follow all of Google’s guidelines to the letter.

If you’ve already seen a drop in your rankings, it could be that the Payday Loan update has caught up with you. Aside from finance-related sites, the algorithm also goes after queries on pornography, finance and insurance related.

Because it was rolled out on a global scale, signals from international queries are also taken into account. This caused several countries to be affected. In the United States, around 0.3% of U.S. queries have taken a hit. On the other hand, queries in Turkey that have been affected has gone up by 4%, which is a lot compared to that of the United States. This shows that Google is serious about cracking down international spam.

What does the Payday Loan algorithm mean for online users?
Anyone who has made a search regarding payday loans, financial schemes, insurance concerns and pornographic materials will see disappointing search returns. It’s either, low quality sites will appear on their query or none at all. After all, Google’s intention is to keep such sites from popping up. This makes the payday loan not much of a payday for users.

Until affected niche industry websites make changes that the Payday Loan algorithm will like, they won’t have a room in search returns and their target users won’t find them. It can be a little inconvenient on both ends of the spectrum, but, if this means better online experience, then it’s all good.

How is this different from Google Panda and Google Penguin?
The Payday Loan algorithm is unrelated to Google’s Panda or Penguin updates. The Panda algorithm targets websites with low quality content. For example, the Panda algorithm makes sure that web pages with automatically created content don’t get high rankings in Google’s search results. The same applies to websites that hire authors who write articles with very shallow content.

The Penguin algorithm targets website that get artificial links. For example, websites that are linked with paid links might be penalized by Google. Google also doesn’t like links from automated linking schemes.

How will this affect your website’s rankings?
If your website does not compete in a spam heavy industry (drugs, gambling, etc.) then it is very likely that the rankings of your website won’t be affected at all.
Google doesn’t like spam. For that reason, your website will be safe if you avoid spam methods to promote your website. If you want to get high rankings that last, use white-hat SEO methods that play by the rules.

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Top 12 Common SEO Mistakes with Solution

There are many common SEO mistakes made today that many people may not be aware of. Google and other major search engine’s are on a mission to give quality and relevance to their search queries, so getting this under control will help boost your SEO rankings.

Follow the KISS (Keep It Simple Stupid) principle, if your website is too busy or over complicated your visitors will become frustrated and leave.

#1. Not having the right search terms on your page

Include the words that people are actually going to type. Matt Cutts posted a video, on the top 3-5 SEO mistakes he constantly sees by volume. Not having your keywords on the page is a mistake he sees all the time. He said, “You don’t just want to say Mount Everest elevation, you want to say words like how high is Mount Everest because people are going to type: how high is Mt. Everest?” If you’re a restaurant, include a menu. Include your business hours on the page.

#2. Keyword-stuffing

Even though keyword stuffing has been a no-no since the past decade, Panda took care of the non-conformists with penalties. Last year, Google’s Hummingbird update was also a complete shift away from using a single keyword excessively on a page. Hummingbird looks for natural language queries and synonyms. With Hummingbird, these strategies work best:

Use specific keywords sparingly, in the right places. Such as titles, meta descriptions and once or twice on the page.

Write articles that focus on the overall meaning of your content and less on a specific keyword.

Consider synonyms – the alternate words or phrases that describe what you do and that people might use, rather than focusing your content around an exact-match keyword. For example, if I were optimizing content for a hotel site, I would use synonyms such as lodging, motel, accommodation, tavern and inn.

Use focus terms that are related to your subject. For example a page on cancer care will have related terms such as radiation, chemotherapy etc.

#3. No Title and description tags

What is the title of your home page? Does it say untitled or is it giving people a good idea of what your site is about. Think about the description of your best pages. Your description often determines what shows up in snippets. You want to create something that people want to click on.

Meta keywords can be found in the header element in a website’s HTML code:

#4. Not creating link-worthy content

Traditional inbound-links are still valuable after all these years. However, the links that count these days are links from high authority sites. Mat Cutts advised that instead of focusing on link-building, try to create compelling content that people want to link to and share. Some things to keep in mind about links and how they work these days:

Instead of thinking of where to buy links (this technique has long being considered spammy), think clever guerilla marketing, “what can I do to market my website to make it broadly known in the community?”

Can I talk to newspapers, confererences and forums? Who would be interested in my content? How can I share this with them?

Think of quality vs. quantity. There was a time when the number of links that you had were important. This was before the days of link-spammers and sites selling you links. Nowadays, the links that count are from high-authority websites.

Pay careful attention to comments and who you allow to link to your content. Links from the wrong sites may also get you into trouble. Use the Google disavow tool if necessary.

Create a rich system of internal links. This helps search engines better navigate your site. It also points them to links relevant to the topic of your page.

#5. Poor quality, too little, duplicate or plagiarized content

Many brands are facing the pressure of constantly having to churn out fresh content. Sometimes, this leads to a temptation to put out duplicate or poor quality content. After the Panda and Penguin updates, sites get penalized for these practices. It also has negative ramifications for your brand. People are constantly assessing your brand. Are you a trusted source of information? Do you deliver quality and value? High quality content speaks of these qualities.

#6. No focus on user intent Hummingbird encourages us

to understand user intent right from the start of the buying process. Focus on what you know that your customer came to your site to research. Identify intent, needs and problems. Provide solutions and answers. Look at queries and what customers need.

Here are other ideas to understand user intent:

Use tools such as Qualaroo to understand user intent and preferences.

Talk to your team’s customer service people to find out what customers and prospects most want or need from your product.

Use Customer feedback forms, quick surveys and polls to identify customer needs.

Talk to the actual sales people to find out what customers want from you.

Also, try to understand the long-tail queries users are typing in, especially these days with mobile search. Long-tail queries indicate that the prospect is very close to buying and just needs to be matched with the right product. Even though we can no longer look for keywords in Google, there are several ways to determine long-tail queries:

Use the insights you receive from the Search box on your site Tools such as Google Suggest, related searches, Uber Suggest, Twitter Search and even social media Q & A sites such as Quora are great to tap into for long-tail questions.

Last but not the least, check out the competition. Type in the terms that you are interested in and see who shows up first in search results. You will be able to get an idea from their pages the kind of queries they are trying to optimize the page for.

#7.Not integrating content marketing with your SEO efforts

In 2014 and into the future, content marketing and seo work hand-in-hand. You need to seamlessly go from one to the other. A good digital strategy now means having a great content strategy in place. This includes having a content plan, content audits and creating different types of content in the sales funnel. Like whitepapers, blogs and newsletters.

#8. Poor social media marketing

Social media of-course has many SEO benefits. Besides the fact that social shares alert search engines that the content is share-worthy, it’s an important trust symbol for visitors landing on a page. You’re also increasing the reach of your brand when you spread the word through social media. In order to get the most of social media you need to invest the time and effort in growing your communities and reaching new customers.

#9. No local search Ed Parsons, the Geospatial Technologist of Google, has indicated in a recent talk at Google PinPoint that “about 1 in 3 of queries that people just type into a standard Google search bar are about places, they are about finding out information about locations. …this isn’t Google Maps just people normally looking at Google”.

Due to the interaction between Hummingbird and the Venice update – a tweak that lead to more localized organic results for non-geo-modified keywords. What this means is that there are even more opportunities to capture local traffic, for example, if you were in Philadelphia, regardless whether you typed in a search query for: ad agency Philadelphia or just ad agency, you would get local results first.

#10. Thinking that SEO is a one-time job Google has made several changes to SEO. What with the animal updates, Panda, Penguin and now Hummingbird and the semantic web. What works today, may not work tomorrow. To survive in the digital world, you need to be up-to-date or your site will lose its visibility. It’s good to have an SEO consultant come in and tell you what to do. But that advice will not stand the test of time. In order to increase your online visibility, you need to constantly be on your toes, read up and be up-to-date.

#11 Irrelevant anchor text links 

Anchor text is the name given to the clickable hyperlink text on a web page. Creating cleverly phrased anchor text links is a coveted skill in the SEO world because they’re the main source of food for a search engine crawler.

Going from page to page, a crawler uses links as indicators of the theme of the pages it’s heading to – and how to rank them. So whenever I see click here used as an anchor text link, I see a wasted opportunity to build a link.

Tailoring your anchor text links to include keywords that you want to rank for can be tedious, and you’ll have to vary the pattern of anchor text so as to not attract suspicion from Google – but it’s something that you should definitely get into the habit of.

Watch Matt Cutts' video on keywords in internal links and then read our Building keyword rich inbound links

#12 Not allowing your site to be crawled

Matt Cutts, Head of Search Spam at Google, recently cited this as one of the biggest mistakes people make when creating their websites.

In a video about basic SEO mistakes Cutts explains that if you make your content difficult for a search engine crawler to find, Google can't index it and won’t rank it.

By configuring Google and Bing Webmaster Tools to your site, accessibility to it is constantly monitored.

Discover all you need to know about Google spider

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32 Ways to Trip a Google Spam Filter

we are providing some trip a Google Spam Filter by the reference of popular news sites.

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and potentially activate a Google spam filter, never implement any of the these 32 tactics --

1. Register a domain with a trademarked word in the name with the intent of profiting off of ad revenue by "repurposing" content scraped from a rival site.
2. Register a domain name that is a misspelled version of a popular website, brand, or online rival in an attempt to misdirect search referred traffic.
3. Surreptitiously place affiliate cookies on computers when viewing or sharing content on the site.
4. Example: A spammer inserts a URL to a fake image on a message board that puts affiliate cookies on the computers of forum visitors.
5. Use unnecessary redirects, especially when visitors hit the homepage to enter the site from a search engine.
6. Have all primary navigation require Flash, Java or JavaScript to function, especially when combined with very little textual content on web pages, to muddle contextual search signs.
7. Present the homepage as a "splash page" or otherwise content-less document, replace the homepage URL regularly with a new file name, and don't bother to redirect the old homepage URL.
8. Use frames on critical landing pages and high-level categories.
9. Target demographics on social networking sites and message people with blatant advertisements.
10. Include numerous ampersands, session IDs or user IDs in URL constructs, and do not canonicalize to unappended URLs.
11. Ping servers site several times per minute with new content notifications to give the illusion that there is constant flow of new content on a page.
12. Use the same title tag on all or most pages in the site or use title tags that lack meaning on critical landing pages, and never change the title tags.
13. Have error pages in the search results that produce "Session Expired" experiences for visitors referred to the website.
14. Have the 404-Page "File Not Found" error return a 200-status OK response code to search bots.
15. Only use "Click Here," "Read More," or other redundant phrases for important anchor text links.
16. Use site wide navigational constructs, such as dropdown, pop-up, and flyover boxes to obfuscate contextual relevancy signals for search bots.
17. Present hidden or small text meant only to search engine spiders.
18. Engage in "keyword stuffing" and use obviously irrelevant keywords in meta tags on a site-wide basis.
19. Buy expired domains with high traffic histories and redirect to unrelated web content.
20. Have content read like it was machine generated with search query phrases dynamic inserted in the content.
21. Scrape other sites content and aggregate it on "doorway pages" throughout the site.
22. Repeatedly present search engines different content then humans receive when visiting the site.
23. Participate in "link farms" or "free for all" link exchanges that have a large number of unrelated topics directing visitors to different URLs on every page within the site.
24. Duplicate the same content cross multiple subdomains rather than investing in search engine friendly load balancing processes.
25. Invite and allow comment spamming on most pages within the site.
26. Don't link out to any other sites or predominantly link to dubious sites with highly descriptive anchor text.
27. Create hundreds of personas to "echo" social signals across different social venues.
28. Hide links in images or embed links in places that are "off screen" to most site visitors.
29. Buy links as a "sponsor" or embed links in unrelated web tools or widgets.
30. Try to cozy up to sites that predominantly link to off-topic topics such as casinos or online pharmaceuticals.
31. Suddenly introduce a lot of new, highly searchable trending phrases into the body copy of stagnant old articles.
32. Put a headshot of Google's Matt Cutts on unflattering images or produce a video with the Google spam chief's image.

Note: If you're still confused about what you can do to stay on the good side of Google, never implement any of the tactics mentioned here today.

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Free Indian Classified Sites List - No Ads, No Pop Ups

Here, We provides list of free classified ads posting site in India. I have manually checked every classified site to make sure you get only top quality sites without any irritating pop-ups or ads.

http://delhi.craigslist.co.in http://www.global-free-classified-ads.com https://in.claseek.com  http://www.expatriates.com  http://www.click.in http://www.adeex.in  http://www.khojle.in  http://adsandclassifieds.com http://www.locanto.in http://www.olx.in http://classifieds.sulekha.com http://www.quikr.com  http://www.vivastreet.co.in http://www.openfreeads.com http://www.classtize.com http://createfreeads.com http://tuffclassified.com http://in.eraju.com http://classifiedads4u.in http://freeadsarena.com  http://www.submitclick.com  http://www.getadsonline.com  http://www.ethansvu.com  http://www.desigoogly.com  http://www.freeadswebsite.com  http://www.adup.in  http://www.linegate.com  http://www.dirget.com  http://www.classifiedsadda.com  http://www.zoomkerala.in  http://www.ohoot.com  http://www.dooleenoted.com http://www.adsfeast.com  http://www.adpiece.in  http://www.locanto.in  http://www.famousfunda.com  http://www.themirch.com http://www.postallads4free.com  http://www.newfreeads.com  http://www.post2find.com  http://www.adhuge.com  http://www.sahipasand.com  http://www.classifiedempire.com  http://www.starads.in  http://www.staffingagenciesinpakistan.com  http://www.classiment.com  http://www.elzse.com  http://www.netads.in  http://www.sunclassifiedads.com  http://www.thecityads.com  http://www.sticknobills.com  http://www.targro.com  http://www.clicads.in  http://www.indianadz.com

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What is an SEO-Friendly URL structure?

First of all, let me start by saying that it is always better to call in an SEO manager early in the development stage, so that there is no need to make sometimes hard-to-implement tweaks afterwards.

Some content management systems bake poor URL structures right into their websites. Lax rules can be a culprit, for example, not encoding spaces or special characters.

From an SEO point of view, a site’s URL structure should be:

Straightforward: URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.

Meaningful: URL names should have keywords in them, not gibbering numbers and punctuation marks.

With emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be concealed from the search engines. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.

So, here is what one can do to achieve an SEO-friendly site URL structure:

1- Consolidate your www and the non-www domain versions

As a rule, there are two major versions of your domain indexed in the search engines, the www and the non-www version of it. These can be consolidated in more than one way, but I’d mention the most widely accepted practice.

Canonical issues, parameters that do not change page content, loose adherence to coding standards, or any number of reasons will create duplicate content.

Options for dealing with duplicate content include:

• Reconfigure the content management platform to generate one consistent URL for each page of content.
• 301 redirect duplicate URLs to the correct version.
• Add canonical tags to webpages that direct search engines to group duplicate content and combine their ranking signals.
• Configure URL parameters in webmaster tools and direct search engines to ignore any parameters that cause duplicate content (Configuration >> Settings >> Preferred Domain).

2- Avoid dynamic and relative URLs

Depending on your content management system, the URLs it generates may be “pretty” like this one:

www.example.com/topic-name

or “ugly” like this one:

www.example.com/?p=578544

As I said earlier, search engines have no problem with either variant, but for certain reasons it’s better to use static (prettier) URLs rather than dynamic (uglier) ones. Thing is, static URLs contain your keywords and are more user-friendly, since one can figure out what the page is about just by looking at the static URL’s name.

Besides, Google recommends using hyphens (-) instead of underscores (_) in URL names, since a phrase in which the words are connected using underscores is treated by Google as one single word, e.g. one_single_word is onesingleword to Google.

And, to check what other elements of your page should have the same keywords as your URLs.

Besides, some web devs make use of relative URLs. The problem with relative URLs is that they are dependent on the context in which they occur. Once the context changes, the URL may not work. SEO-wise, it is better to use absolute URLs instead of relative ones, since the former are what search engines prefer.

Now, sometimes different parameters can be added to the URL for analytics tracking or other reasons (such as sid, utm, etc.) To make sure that these parameters don’t make the number of URLs with duplicate content grow over the top, you can do either of the following:

• Ask Google to disregard certain URL parameters in Google Webmaster Tools in Configuration > URL Parameters.
• See if your content management system allows you to solidify URLs with additional parameters with their shorter counterparts.

3- Avoid Mixed Case

URLs, in general, are 'case-sensitive' (with the exception of machine names). Mixed case URLs can be a source of duplicate content. These are not the same URLs,

• http://example.com/Welcome-Page
• http://example.com/welcome-page

The easiest way to deal with mixed case URLs is to have your website automatically rewrite all URLs to lower case. With this one change, you never have to worry if the search engines are dealing with it automatically or not.

Another great reason to rewrite all URLs to lower case is it will simplify any case sensitive SEO and analytics reports. That alone is pure gold.

4- Create an XML Sitemap

An XML Sitemap is not to be confused with the HTML sitemap. The former is for the search engines, while the latter is mostly designed for human users.

What is an XML Sitemap? In plain words, it’s a list of your site’s URLs that you submit to the search engines. This serves two purposes:

1. This helps search engines find your site’s pages more easily;
2. Search engines can use the Sitemap as a reference when choosing canonical URLs on your site.

The word “canonical” simply means “preferred” in this case. Picking a preferred (canonical) URL becomes necessary when search engines see duplicate pages on your site.

So, as they don’t want any duplicates in the search results, search engines use a special algorithm to identify duplicate pages and pick just one URL to represent the group in the search results. Other webpages just get filtered out.

Now, back to sitemaps … One of the criteria search engines may use to pick a canonical URL for the group of webpages is whether this URL is mentioned in the website’s Sitemap.

So, what webpages should be included into your sitemap, all of your site’s pages or not? In fact, for SEO-reasons, it’s recommended to include only the webpages you’d like to show up in search.

4. Close off irrelevant pages with robots.txt

There may be pages on your site that should be concealed from the search engines. These could be your “Terms and conditions” page, pages with sensitive information, etc. It’s better not to let these get indexed, since they usually don’t contain your target keywords and only dilute the semantic whole of your site.

The robotx.txt file contains instructions for the search engines as to what pages of your site should be ignored during the crawl. Such pages get a noindex attribute and do not show up in the search results.

Sometimes, however, unsavvy webmasters use noindex on the pages it should not be used. Hence, whenever you start doing SEO for a site, it is important to make sure that no pages that should be ranking in search have the noindex attribute.

Conclusion: Having SEO-friendly URL structure on a site means having the URL structure that helps the site rank higher in the search results. While, from the point of view of web development, a particular site’s architecture may seem crystal-clear and error-free, for an SEO manager this could mean missing on certain ranking opportunities.

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How to Promote a Indian Domain in USA?

Dear Friends,

One of my friend Mr. Vishesh is asked me a very interesting question, that is - "I have a Indian new domain with extension ".in" and I need to promote this in usa, can i do this?"

My answer to my friend - "YESSS!! Domain is not a problem. Make sure you post quality content in your website that's the best way to bring visitors from all over the world."

Now here I explain in details, if you are agree/disagree with me please let me know by comment box.

 
If you want to get high SERP in any country,like USA ,you can submit your site to local directories,local search engines and local classified ad sites.and jion some local forums are also helpful to improve the SERP.

e.g- You just have to make the target country like USA

Do the following steps:

1) Do local publishing with valid local information and you have to local phone number too. But if you don't have then you can contact to purchase location based phone number.

2) Do best link building and most international. Because Google  USA is globally famous but if its not USA based like other country - France or Germany then you have to publish the same location and language based articles in location based websites.

3) Do local work most of with target city and country.

Then - you can get good response.

A quick example is also here

- If you have German language website then you need to do all German language articles, website publishing, local publishing, social bookmarking etc. i.e. you need to promote this in German language too., and your site also must have German version.

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