Sunday, 1 December 2013

Effects of Recent Google Update, HummingbBird

The first thing one should know that Hummingbird is neither the replacement to earlier updates this year like Penguin 2.0, Panda, Encryption or others, nor their extension. However, all these updates are the parts of a bigger idea from Google to make its search engine more useful, sophisticated and user-friendly. This recent update has been long overdue since the last overhauling update from Google, which was Google Caffeine of 2010. Hummingbird update will help Google to know about the users intent behind the searches and therefore, it gives results for what users are trying to search rather than displaying results that match the keywords.

Now Google search will be more like a conversation between two people. It will keep track of what the user searched previously and will try to link those searches and give very specific results based on those searches. Like someone searched on a keyword Tea and then where it is grown, the search engine will link It with an earlier search of Tea and will give results accordingly. In addition, this update will also keep track of the users location and other important details.
So, in what way will this update affect SEO.

The effect of this update for those who were following Google guidelines for useful, informative and unique web content will show an increase in their website traffic. On the other hand, those who were spamming the internet with all kinds of black hat SEO techniques, banned by Google, to get higher ranking of their websites in search results will see serious actions from Google. Their websites will be penalized or may be removed under Manual Spam Action.

Concluding the discussion, the expert from the SEO Company, said as far as people follow all the guidelines from Google for publishing a unique and informative content on their websites, they need not worry about the ranking and the fate of their websites. In combination with earlier updates like Penguin 2.0, Panda, and Encryption, Hummingbird will only help to improve the strength of legitimate websites in search results.

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Anonymous said...

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